“I brushed the crumbs off of the fish and back onto the counter, threw the smelts in the frying pan while I got the eggs out of the fridge and cracked one.”
The Smeltdog Man is the story of how a Cape Bretoner marshalled his accidental invention, a marijuana-induced, munchie-inspired Smeltdog, into the most successful fast food franchise in Canada. As president of his newly formed Good Karma Corporation, he tells the tale of how his business empire grows beyond his control, turning him into a billionaire.
While the business booms and the narrator’s wisdom is being constantly tapped for new ideas and strategies, he consults his Granddaddy Blue, whose pragmatic mixture of horse-trader economics and 1960s hippie ideals provide his grandson with the guiding principles and necessary scams he needs to survive in the corporate world.
From the simplicity of its origins to the ecological disaster of its success, The Smeltdog Man details the influences of country music on our narrator’s understanding of himself, the longing of unrequited love and the accumulation of wealth possessing more zeros than our hero can count.